Component 3 Draft Overview

Potential Song - WOODKID - 'The Great Escape'

Music Genre - Art Pop, Alternative/Indie, Neofolk

Audience - Leading Edge - Activist

Activists are a major new player in the Leading Edge – on the front line at protests and driving the politicisation of UK Youth.Activists are passionate about inequality and social change, so are taking to the streets and social media to protest, campaign, squat and sit-in. Especially relevant in 2015 with the General Election looming, Activists are aspirational across the map and admired for their passion and dedication to the cause – be that racial equality, housing, feminism, the environment. 

Lyrics Analyzed:

Potential song 2 - Low Roar - "I'll Keep Coming"

Music Genre - Alternative/Indie

Record Label - Tonequake Records, Nevado Music Inc. (Los Angeles indie label owned by studio engineer Andrew Scheps). A fairly new independent record label that heavily feature's Low Roar as their poster boy since it is the only band/artist signed with the label so far.

Artist - Low Roar is a band formed by lead singer Ryan Karazija, band members consisting of Alton San Giovanni and David Lloyd Knight. After relocating himself in Iceland, the formation of "Low Roar" was his way of coping with all the emotions that came along with leaving his family and recently getting divorced. His heartache and homesickness is present in his music as he said himself, all his songs are based on experiences and heartaches he has undergone. (https://theculturetrip.com/europe/the-netherlands/articles/low-roars-ryan-karazija-my-life-is-what-i-put-into-the-music/)
"0" is the second album by Low Roar, released in 2014 and its fourth track "I'll keep coming" remains as its most popular track.

Audience - Leading Edge

Leading Edge Tribes are proactive scene leaders that live for the new and now. From making music to curating club nights, publishing magazines to documenting the latest in cool online – these guys collaborate across Tribes, develop contacts, share ideas and set the agenda.

Attuned to global trends and switched on to developments across diverse fields, they reject passive consumerism and are driving tastes across virtually all other segments on the map. They might be hard to predict, but following what’s going down here is a must for any marketer.

The Leading Edge used to mean older Tribes (it takes time and confidence to become an expert!) but increased access to smart devices means the segment is getting younger and more diverse – anyone with determination and an original idea now has the platform to be heard online.

Analysis of song

Ambient influences are present such as the strong electro style background with a subtle echoing synth reminiscent of 90's rock e.g. Radiohead.

Analysis of lyrics

Conventions of Alternative/Indie Rock - Indie rock is a sub genre of alternative rock originated from the US and UK during the 80s. The genre can be exchanged for "guitar pop rock" a post-grunge creation how a guitar solo can only be briefly heard for a short period of time near the end.

• The Setting - Most indie music videos have a low budget setting that mostly consists of 1 or 2 locations. Settings would consist of studios, park, cities, tunnels, fields. This is because they are easier to access and pose more of a focus on the artist which in this case works as a benefit. 
• Mise-en-scene - Indie artists commonly have a retro look to them predominantly holding props such as guitars. 

Story:

A forking narrative of a boy and girl who try to look for each other. 

Both the boy and girl have switched positions in both narrative and basically follow the same journey

The twist is that this is in fact not a forking narrative but rather two stories being told at two different points in time. Near the end they find each-other. 

This would incorporate split screens