Initial research on magazines: conventions, content type and audience of Dazed Magazine.

Conventions 

Main image 

• Takes up the whole cover
• The highlight of the issue
• A studio photographed close-up/mid-shot  

Title (Masthead)

• A unique font
• 1-2 words
• Wide
• Sometimes the main image overlaps the title 

Puff peice

• Promotions
• Giveaways 
• competitions

Coverlines

• Atrract audiences attention
• Smaller to make title stand out
• positioned down the sides
• Usually the same font 

(Mojo magazines double page example)

(Dazed double page spread example)

(Dazed magazine double page spread example)

• The double page spread for both magazines are artsy and modern. 
• The layout is not clustered and much like its cover adopts a minimalist approach. This makes readers more willing to read every article in the issue. 
• Like the example from Mojo magazines images tend to run across both the pages. 
• The bigger emphasis on visuals then writing may reflect its artistic influence.
• The composition of the images featured in the double page spread is a visual marvel and would grab the readers attention to read the article

Content

• Mix of genre 
• Most artists on front cover are famous or have recent buzz
• Features ideas on fashion, photography, social life, film, music etc. 
• 'Dazed' focuses more on the creator than the product 
• They are less consumerist than other artistic magazines such as 'LOOK'
• Dazed chooses to focus on upcoming stars than established stars 

Audience

• People who appreciate all forms of art
• Fashion, Literature, film and music lovers tend to read 'Dazed'
• This mostly consist of the younger generation who actively seek out diverse material 
• Early 20s to 30s
• Those who have creative jobs as 'Dazed' doesn't focus on one area of art but a wide variety