Tabloid vs Broadsheet

Tabloid vs Broadsheet

Newspapers are generally either in a Tabloid format or Broadsheet with Broadsheets being larger, formal and folded whereas Tabloids are the opposite. Tabloids are smaller thus having shorter stories that are informal and biased.

An example of a broadsheet newspaper is "The Guardian", the highest selling broadsheet newspaper in the UK. As you can tell the pages are big, format includes lots of writing in columns. The headlines don't feature a cheesy pun but instead is sophisticated and formal much like the rest of the articles featured in the paper. The articles are long, detailed, focus on topics such as politics, international news, advertises and reviews high end culture like the opera and art exhibitions. As you can tell this is geared more towards higher social groups (A,B,C1) who understand complex language and are keen on current news and able to afford high end luxury.

The highest selling UK tabloid newspaper and newspaper over all is "The Sun". A tabloid is commonly half the size of a broadsheet, it doesn't include much writing but rather visual imagery either relating to the article or entertainment that lower social groups (C2,D,E) are keen on such as football, latest celebrity gossip etc. The main headline would most commonly feature a pun in bold font relating to the main article. This colloquial and less serious language and stories are the foundation for Tabloid newspapers distinguishing it from broadsheet newspapers.